The business of fitness


I'm spending the next three days at the Chris Cardell Business Summit.

I've been a member of his Mastermind Group for six months; the jury is still out on whether its proving effective for business growth. Its hard to measure - there are great monthly calls but the Mastermind group hasn't appeared to form.

Anyhoo, back to the summit. The line up of guests is pretty spectacular.

Firstly, we have one of the UK's most famous businessmen, Duncan Bannatyne attending. He runs the UK's most successful independant gym chain so there is a lot of learning potential there!

Then we have Dan Kennedy; many people claim to be the world's greatest direct marketers - Dan Kennedy has proof he is! I've implemented a lot of his tactics and advice which has helped grow the business immensely.

Finally; its always good to spend time with fellow businesspeople and entrepreneurs. I'll be writing an article on this soon but take my word on it - the energy you get from hundreds of like minded people really ignites the imagination and drive.

I find it interesting that most members of the fitness industry fail to improve their business skills; they'll get more and more weekend certifications, add a few more letters after their names but they don't bother finding out ways to sell those skills and services to clients.

I have a theory about this - the majority of PT's I meet love their job. They love helping people, they love getting people fitter. However, they don't see this as a valuable service; they don't like selling themselves and they definitely don't like to charge a fair (or in their view, high) price. Considering that legal assistance can cost hundreds of pounds an hour and all you get is someone ticking boxes and getting you to sign bits of paper; I think we do a much more important and worthy job that deserves to be paid for! Anyway, enough ranting for the day; time for a nap.

Signing out for the week, off for a short holiday then back to building the new business!

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